Privacy Statement

Welcome to our website!

We attach great importance to the protection of your data and the preservation of your privacy. Below we inform you about the collection and use of personal data when using our website.

Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision of the data has no consequences. This applies only insofar as no other information is given in the following processing procedures.
"Personal data" means all information relating to an identified or identifiable natural person.

Server log files 
You can visit our websites without giving any personal information.  
Whenever you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in ensuring the trouble-free operation of our website and to improve our offer. 
Contact

Responsible
Please contact us if you wish. The contact details of the person responsible for data processing can be found in our imprint.

Initiative contact of the customer by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent that you provide it. The data processing serves to process and answer your contact request.
If the purpose of the contact is to carry out pre-contractual measures (e.g. advice in the event of an interest to buy, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 letter b DSGVO.
If contact is established for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 letter f DSGVO out of our predominantly justified interest in processing and answering your enquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you on the basis of Art. 6 Paragraph 1 letter f DSGVO.
We will only use your e-mail address to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form 
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. We will only use your e-mail address to process your request. Your data will then be deleted, unless you have agreed to further processing and use.

Customer account orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data in connection with orders 
When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to deal with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.  
Your data will be passed on, for example, to the mail-order companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The extent of the data transfer is limited to a minimum.

Reviews advertising      

Data collection when writing a commentary
When commenting on an article or a contribution, we only collect your personal data (name, e-mail address, comment text) to the extent that you have provided it. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

If your comment is published, only the name you have given will be published.

Buyer's seal customer evaluation 
On our website we use the buyer's seal customer evaluation tool of the Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig). After your order we would like to ask you to rate and comment on your purchase with us.
For this purpose you will be contacted by us by e-mail, whereby we will use the technical system of the provider of the buyer's seal evaluation tool within the framework of order processing.
Your data will be processed either with your consent or on the basis of our legitimate interest.
The processing is carried out on the basis of Art. 6 para. 1 letter a DSGVO with your consent, provided that you have expressly agreed to receive the evaluation request. You can revoke your consent at any time by using the corresponding link in the e-mail, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your e-mail address will then be removed from the distribution list.
Processing without express consent is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of a justified interest in truthful, verified evaluations of our services in the context of direct advertising. For this purpose, we will send an electronic request for evaluation of your own goods or services which you have already purchased from us. This will be sent to the e-mail address which we have received from you in the course of the sale of a product or service. The dispatch of the request for evaluation is subject to the proviso that you have not objected to this use of your e-mail address.
The objection is possible at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the evaluation request. This will not incur any costs other than the transmission costs according to the basic tariffs.
The personal data stored in this context in the technical system of the Buyer's Seal evaluation tool will be deleted 3 months after the delivery of goods recorded for evaluation.

Use of the e-mail address for sending newsletters
We use your e-mail address, regardless of the contract execution, exclusively for our own advertising purposes for newsletter dispatch, provided you have expressly agreed to this. The processing is carried out on the basis of article 6 paragraph 1 letter a DSGVO with your consent. You may revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until revocation. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list. 

Your data will then be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to other third parties.

Use of the e-mail address for the sending of direct advertising 
We use your e-mail address, which we have received in the course of the sale of a good or service, for the electronic transmission of advertising for our own goods or services similar to those you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. f DSGVO from our predominant legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the advertising e-mail. This will not incur any costs other than the transmission costs according to the basic tariffs.

Merchandise management      

Use of an external merchandise management system
We use a merchandise management system for contract processing within the framework of order processing. For this purpose, your personal data collected in the context of the order are sent to
JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven
transmitted.

Payment service provider      

Using PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full (https://www.paypal.com/de/webapps/mpp/ua/privacy-full)

Using PayPal Express
We use on our website the payment service PayPal Express of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The purpose of the data processing is to be able to offer you payment via the payment service PayPal Express. In order to integrate this payment service, it is necessary for PayPal to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies may also be used for this purpose. The cookies enable your browser to be recognised.
The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our predominant legitimate interest in a customer-oriented offer of different payment methods. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
With the selection and use of PayPal Express, the data required for payment processing is transferred to PayPal in order to be able to fulfil the contract with you with the selected payment method. This processing takes place on the basis of Art. 6 para. 1 lit. b DSGVO. More detailed information on data processing when using the payment service PayPal Express can be found in the corresponding privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS (http://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS).

Cookies 

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the computer system of a user. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. 

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and can decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website to their full extent. 

Under the following links you can find out how you can manage the cookies of the most important browsers (including deactivating them): 
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de (https://support.google.com/accounts/answer/61416?hl=de)
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies (https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies) 
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen (https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen) 
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac) 

Technically necessary cookies 
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a change of page. 

The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominantly legitimate interest in ensuring the optimum functionality of the website and a user-friendly and effective design of our offer. 
You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.

Advertising tracking analysis      

Use of Google Analytics
We use the web analysis service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
The data processing is used for the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide further services to the website operator in connection with website and internet use. The following information, among others, may be collected: IP address, date and time of the page call, click path, information about the browser and the device used by you, pages visited, referrer URL (website from which you accessed our website), location data, purchasing activities, etc. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Google Analytics uses technologies such as cookies, web memory in the browser and counting pixels, which enable an analysis of the use of the website by you. The information thus generated about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
You can prevent the collection of data generated by Google Analytics and relating to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de (https://tools.google.com/dlpage/gaoptout?hl=de)
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt-out on all systems and devices in use to be fully effective. If you delete the opt-out cookie, requests will again be sent to Google. If you click here, the opt-out cookie will be set: Disable Google Analytics (javascript:gaOptout()).
For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html (https://www.google.com/analytics/terms/de.html) or https://www.google.de/intl/de/policies/ (https://www.google.de/intl/de/policies/) and https://policies.google.com/technologies/cookies?hl=de (https://policies.google.com/technologies/cookies?hl=de).

Using the Facebook pixel
We use the remarketing function "Custom Audiences" of Facebook Inc. on our website. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook"). The purpose of the application is to target website visitors with interest-based advertising on the social network Facebook. For this purpose, the Remarketing tag of Facebook was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when visiting the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then see personalized, interest-based Facebook ads. Your data may be transferred to the USA.
The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominantly legitimate interest in targeting page visitors with interest-related advertising. For reasons arising from your particular situation, you have the right to object to the processing of your personal data at any time.
You can deactivate the remarketing function "Custom Audiences" here ( ). You can find more detailed information on the collection and use of data by Facebook, on your rights in this regard and on ways to protect your privacy in Facebook's privacy policy at https://www.facebook.com/about/privacy/ (https://www.facebook.com/about/privacy/).

Use of Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and in this context conversion tracking (visitor action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies are of limited validity, do not contain any personal information, and are not personally identifiable. If you visit certain pages on our site and the cookie hasn't expired, Google and we can tell that you clicked on the ad and were directed to that page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked across the sites of ads customers.
The information collected through the conversion cookie is used to compile conversion statistics. This tells us the total number of users who have clicked on one of our ads and been redirected to a page with a conversion tracking tag. However, we do not receive information that personally identifies users.
Your information may be transferred to the USA. 
The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest in targeting visitors to the site with interest-related advertising. For reasons arising from your particular situation, you have the right to object to the processing of your personal data at any time.
You can disable personalised advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de (https://support.google.com/ads/answer/2662922?hl=de) 
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and implementing the opt-out further information provided there. You will then not be included in the conversion tracking statistics.
For more information and Google's privacy policy, please visit: https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)

Use of the remarketing or "similar target groups" function of Google Inc.
We use the remarketing or "related audience" feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
The application is designed to analyse visitor behaviour and interests. Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely include previously viewed product and information areas.
Your data may be transferred to the USA. 
The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest in targeting visitors to the site with interest-related advertising. For reasons arising from your particular situation, you have the right to object to the processing of your personal data at any time.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de (https://support.google.com/ads/answer/7395996?hl=de)
Alternatively, you can prevent the use of cookies by third parties by going to the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and implementing the opt-out opt-out information provided there.
For more information about Google Remarketing and its privacy policy, please visit: https://www.google.com/privacy/ads/ (https://www.google.com/privacy/ads/)
Using Microsoft Advertising
We use Microsoft Advertising of Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of the advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, this does not allow us to personally identify these users. Microsoft Advertising uses technologies such as cookies and tracking pixels to help analyze how you use the site.
When you click on an ad placed by Microsoft Advertising, a conversion tracking cookie is placed on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages on our site and the cookie has not expired, Microsoft and we may recognize that you have clicked on the ad and been directed to that page. Information that may be collected in the process includes the following: IP address, identifiers assigned by Microsoft, information about the browser you are using and the device you are using, referrer URL, URL of our site.
Your data may be transferred to the USA.
The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest in targeting visitors to our website with interest-related advertising. For reasons arising from your particular situation, you have the right to object to the processing of your personal data at any time.

You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, please note that in this case you may not be able to use all the functions of this website to their full extent. You will not be included in the conversion tracking statistics as a result.
You can find more information about data protection and the cookies used by Microsoft Bing here (https://privacy.microsoft.com/de-de/privacystatement).

Plug-ins and others

Use of GoogleMaps 
We use on our website the function for embedding GoogleMaps maps from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
The feature enables the visual display of geographical information and interactive maps. Google also collects, processes and uses data of visitors to the website when they call up the pages in which GoogleMaps maps are integrated.
Your data may also be transferred to the USA. 
The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO out of our predominantly legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
You will find more detailed information on the collection and use of data by Google in the Google data protection information at https://www.google.com/privacypolicy.html (https://www.google.com/privacypolicy.html). There you also have the option of changing your settings in the data protection centre so that you can manage and protect the data processed by Google.

Use of YouTube
We use on our website the YouTube embedding feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The option "Advanced Privacy Mode" is activated. This means that YouTube does not store any information about the visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transferred to the USA.
The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our predominant legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
You can find more detailed information on the collection and use of data by YouTube and Google, on your rights in this regard and on ways to protect your privacy in the YouTube data protection information at https://www.youtube.com/t/privacy (https://www.youtube.com/t/privacy).

Rights of data subjects and storage period

Duration of storage
After complete contract implementation, the data will be stored initially for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the person concerned
If the legal requirements are met, you are entitled to the following rights in accordance with Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.
Furthermore, according to Art. 21 para. 1 DSGVO, you have the right to object to processing based on Art. 6 para. 1 f DSGVO as well as to processing for the purpose of direct advertising.

Right of appeal to the supervisory authority
You have the right to complain to the supervisory authority under Art. 77 DSGVO if you believe that your personal data are being processed unlawfully.

Right of objection
If the personal data processing activities listed here are based on our legitimate interest pursuant to Art. 6 Par. 1 letter f DSGVO, you have the right to object to these processing activities at any time for reasons arising from your particular situation, with effect for the future.
After the objection has been made, the processing of the data concerned will be terminated unless we can prove compelling reasons for processing worthy of protection which outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

If personal data are processed for the purposes of direct advertising, you can object to this processing at any time by notifying us. Once you have done so, we will stop processing the data concerned for the purpose of direct marketing.

last update: 20.07.2020